John M Keeling, CRE, MAI, CHIA

Houston, Texas

General Specialty

Hotel Real Estate

Specialty Focus

Ad Valorem Tax
Business Interruption
Business Value
Economic Impact
Enterprise Value
Hotel Real Estate
Lost Profits
Management Agreement
Management Contract
Property Tax

Primary Areas of Expertise

Hotel & Restaurant

Real Estate Appraiser

John Keeling, Principal of The Keeling Consultancy LLC, has over 30 years of experience in the hotel industry, ranging from management, appraisal, and asset management to litigation support, market research, and hotel development. He has over the years developed a particular specialty in litigation matters, having testified, either in deposition or court, on over 50 assignments. In addition to his hotel expertise, Mr. Keeling has honed his testimony skills through seminars with both The Forensic Expert Witness Association and SEAK Expert Witness Training.

For the past 15 years, while maintaining his consulting practice, Mr. Keeling has been developing hotels as a partner in the Valencia Hotel Group. There is a great advantage for an industry consultant to continue to work in the industry that fosters a real-world perspective and avoids the staleness that can limit someone who only consults.



  • BA, UCLA
  • MBA, Michigan State University – Hotel Restaurant & Institutional Management
  • MA, University of St Thomas, Houston


Additional Information: 

  • Member of the Appraisal Institute (MAI)
  • Retired Member of the American Institute of Certified Public Accountants (CPA)
  • Certified Hotel Industry Analyst (CHIA)
  • Counselors of Real Estate (CRE)

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